2. Traffic - from search engine, PPC, articles, forums, affiliates, joint venture partners, link partners, etc. 3. Sales Message - Adsense page composition, affiliate pre- sell message, your own sales copy, etc. Often product creation, copywriting and traffic generation are treated with equal importance, but the fact is, without good a web copy to sell your product to the traffic you've generated, you won't accomplish anything. But the reverse is not true. With a persuasive web copy, you could sell a lousy product to a small web traffic and still make a fortune. Of course, that's a bit extreme and I certainly don't recommend doing that, but it just goes to prove the crucial role of web copy. Your web copy is the single most important component of your online business. Its conversion rate determines whether you ll make it or break it. Almost every single internet marketing activity involves some form of copywriting, including list bui...